An Australian based in San Francisco, I’m a global brand strategist with deep expertise telling stories for some of the world’s best-known brands. Clients include: Google, Microsoft, Chevrolet, HP, PayPal, Best Buy, Dickies, Adidas, Nissan, Qatar Airways, Clif Bar, and The Tiger Woods Foundation.
My thinking on strategy has appeared in Forbes.com, The Content Strategist, and AdPulp, and I’ve taught MBA classes in global strategy at the University of Washington’s Foster Business School, and Michigan State University.
I’m experienced in a broad range of different strategic altitudes, ranging from global campaign platforms, to communications plans, to digital and experiential tactics.
Born and raised on the shark-infested coastline of Western Australia, I’ve professional experience in over twenty countries across the Americas, Asia, Europe and the Middle-East.
This I believe:
- Two Heads > One.
- What Goes Around = What Comes Around.
- No act of kindness is ever wasted.
- A statue has never been erected to honor a critic.